Saudi Arabia is constantly welcoming international hotel brands, from Radisson Hotels in Riyadh to Habitas in AlUla. We are especially excited by the latest news, as it concerns a special homegrown hospitality brand.
Saudi has now launched its own ultra-luxury hospitality group, The Boutique Group, which has been greenlit by His Royal Highness Crown Prince Mohammed bin Salman. The Boutique Group will manage and convert historic and cultural palaces across the Kingdom and turn them into luxury boutique hotels.
The first phase of the project will focus on the development of three historic palaces in cooperation with the private sector, including Al Hamra Palace which will offer 77 rooms including 33 luxury palace suites and 44 luxury villas in Jeddah.
Tuwaiq Palace will provide 96 rooms including 40 luxury palace suites and 56 luxury villas. While Red Palace will offer 71 rooms including 46 luxury suites, and 25 luxury guest rooms. This is exciting news for the capital, as Tuwaiq and Red Palace are located in Riyadh.
Boutique Group will blend the Kingdom’s culture and heritage with modern amenities to provide an exclusive hospitality experience and a unique service to its guest.
H.E. Yasir Al-Rumayyan, Governor of PIF, says, “His Royal Highness the Crown Prince’s launch of the Boutique Group underlines PIF’s mandate to unlock the capabilities of promising sectors in Saudi Arabia that can help drive the diversification of the economy and contribute to non-oil GDP growth.
“The group will enhance the Kingdom’s already unique tourism offerings, strengthening Saudi Arabia’s position as a leading regional and international tourism and cultural destination and contributing to Saudi Vision 2030.” We can’t wait to check in and check them out.
Looking for more hotel news? Click here for the latest features and reviews.
