Aman Resorts has announced a Janu hotel in Saudi Arabia’s AlUla. The brand, which is known for its exclusive five-star properties and estates, has expanded its global appeal and made the brand more accessible through its sister brand Janu.
Janu, which is almost as equally high-end as Aman, is a little less secluded and 30 per cent more affordable. Janu launches with three forthcoming hotels which are already under construction. These include AlUla in Saudi Arabia, set to open in 2022.
Janu stands for ‘soul’ in Sanscrit and offers “an energetic vibe for those seeking greater purpose with inner contentment.” The contemporary design of each of the hotels will offer large guest rooms, top quality furnishing and expansive bathrooms.
The brand will also offer dining, lounge and bar areas. Its culinary concepts present low-temperature cooking, fermentation, dramatic open kitchens and countertop displays make for convivial dining experiences that energise the senses.
Expansive wellness facilities will offer experiences and treatments and access to the latest equipment as well as extensive hydro and thermal facilities with a focus on finding equilibrium.
Chairman and CEO Vladislav Doronin, says the Aman brand is at the pinnacle of hospitality and is stronger than ever. With 32 hotels in 20 countries, nine under construction and a strong pipeline in place, he says, “The overlap between Aman and its sibling is mutually beneficial; together they offer a total solution for the fluctuating needs and desires of today’s global travel cognoscenti.
“We saw a white space in the market, and we want to push the hotel industry into a new sphere. What with today’s modern fast-paced society, which has seen human connection and communication redefined by the digital world, we wanted to create a new hotel brand with a soul and with the aim of kickstarting human interaction again.”
Read more about the hotel opening in our sister title, Hotelier Middle East.
