The warm-up act for MDLBeast Soundstorm is underway, as XP Music Conference kicks off in the capital. Leading music industry figures gathered together to mark the start of the three-day festival, which takes place in the artsy Jax district.
The conference aims to support the music industry in Saudi Arabia and the Middle East. XP brings together professionals from the industry, and you have the chance to network (okay, mingle) during the event.
Speaking at the conference, Nada Alhelabi, director of programming for XP said, “In collaboration with the Music Commission we launch the XP Music Conference today in a quest to expand opportunities for music industry professionals of all backgrounds including artists, entrepreneurs and policymakers.
“These are exciting times for the music scene in Saudi Arabia and the region as there’s an enormous amount of potential to exploit, and XP represents the perfect platform to enable the laying of strong foundations ahead of the upcoming unprecedented surge of growth.”
XP’s conference brings together 150 leading music industry figures from 26 countries around the world, including 63 female music professionals. Over the festival, there will be a range of workshops and panel discussions.
Tarek Mounir, ex-CEO of Deezer MENA, will deliver a speech that examines the current regional music industry. The program includes panels that cover topics such as the role music plays in positioning a city on the global map, music and film, funding artists, intellectual property and the Middle East music economy. Join the musical fun.
Book tickets in advance. December 13-15. Jax, Diriyah. mdlbeast.com
For everything you need to know about MDLBeast Soundstorm, click here.
Read our interview with MDLBeast’s XP’s programme director here.
