Thanks to the passion, tenacity, creativity and talent of Saudi designers, the home-grown fashion scene in the kingdom has never been stronger (or better-looking). The top Saudi fashion brands that we’ve rounded up here are all more than doing their bit to cement the position of Saudi-born fashion on an international level, and all make fabulous additions to wardrobes. Get these guys on your radar, right now.
1886
When it comes to mixing tradition with modernity and integrating urban minimalism with a nod to cultural heritage few fashion brands do it better than Riyadh-based 1886. In just four years, the forward-thinking label has established a firm band identity and position on the regional and international fashion scene. A commitment to evolution – in terms of fabrics, designs and textiles – and a clear focus on community, suggests it will be relevant for a long time to come. One of the top Saudi fashion brands to have your eye on right now.
1886fashion.com.
Arwa Al Banawi
Well-known for her ability to mix high-end luxe with edgy street cool vibes, Arwa Al Banawi’s ready-to-wear collections combine androgynous designs with an underlying feminine edge. In doing so she has brought Saudi fashion and Arab-influenced designs to international attention. A recent collaboration with Adidas Originals showcased her urban-luxe ideals in sneaker form, and resulted in what might just be the perfect day-to-night shoe. Stocked in Harvey Nichols, Sid Boutique and Rubaiyat, there are plenty of ways to get your hands (and feet) on these items. A top Saudi fashion brand.
arwaalbanawi.com.
Galag
Galag (meaning “nuisance” in Arabic) is a collaborative collection from young Saudi entrepreneur Sultan bin Mohammad and Talal bin Mohammad that excels in easy-to-wear, multi-occasion pieces (T-shirts, hoodies, accessories and shirts), with a cutting-edge slant. While initially the fashion brand wasn’t intended to be sold in Saudi, an experimental pop-up in the kingdom piqued interest to the extent that it convinced the founders to not just change their minds but make plans for further expansion. A top Saudi fashion brand with an urban vibe.
galag.co
Hindamme
Hindamme, the modern-luxe label from designer Mohammed Khoja, is known for collections that reflect a meeting of East and West. One of the top Saudi fashion brands to have on your radar right now, Hindamme delivers seamless integration of both the imagined future and cultural past. Khoja is renowned for working closely with textile experts to create pieces that not only blend history and modernity but have a real narrative to them. Take his sold-out jackets emblazoned with June 24, 2018 – a date that marked the first time women were permitted to drive in Saudi.
hindamme.com
LaSuna
With its vibrant, optimistic aesthetic, LaSuna is a tonic for our times, and a Saudi fashion brand with a cult following. This Jeddah-born brand consistently brings an uplifting sense of freshness and vitality to the fashion world, with easy, breezy designs that consciously mix influences from East and West and cater to men, women and children. Stylish cover-ups, flowing beach dresses, bright co-ords and boldly patterned yoga pants prove that style and comfort can go hand in (fashionable) hand.
homegrownmkt.com/collections/lasuna
Mazrood
Unapologetically cool, effortlessly bold and so sharply in line with the zeitgeist it almost hurts. Riyadh-based fashion designer Saud Alajaji launched streetwear brand Mazroon from New York in 2018 and has barely stopped since, with the label garnering plenty of attention in the US and an ever-increasing presence across Saudi itself. The fashion brand’s recent post-Covid collection showed an ever-increasing desire to fuse fashion with cultural commentary. A super Saudi fashion brand to have top of mind.
mazrood.com.
Moja Majka
Specialising in unique, handmade abayas, kaftans and separates, Moja Majka is the fashion brand from Turkish-Saudi designer Sarah Basaad and her mother, Sureyya Barli Basaad. Known for its elegant boho-chic designs and inspired by an appreciation for the creativity of women and the timeless craft of embroidery, Moja Majka fuses modernity, tradition, style and modesty to beautiful effect.
homegrownmkt.com/collections/moja-majka
Nasiba Hafiz
Well established on the Saudi fashion scene, Nasiba Hafiz deserves the attention and accolades directed her way. Not only is there longevity to the success of her eponymously named brand, but she also remains committed to driving positive change and unafraid of standing out from the crowd. Hafiz’s daring printed kaftans and memorable patterned abayas reflect this mandate, as does her dedication to championing good causes, whether through driving environmental awareness or ensuring diversity in her workforce. A top Saudi fashion brand to get to know.
nasibahafiz.com
Pacifism
London-based Saudi designer Talal Hizami is the founding force behind Pacifism, and what a force he is. After founding the fashion brand in 2019 and despite having no formal design training, Pacifisim made its debut at London Fashion Week Men (LFWM) in 2020. A collection made of both menswear classics and elegant street-style sportswear executed in distinctive prints – think plaids and crushed velvet –combined with bold patterns and pastel hues cemented the brand’s position as one of the top Saudi fashion brands to know.
pacifism.com
Yasmina Q
The dresses in Saudi-designer Yasmina Qanzal’s highly contemporary Yasmina Q womenswear label are strikingly elegant. More than that though, they’re pioneering in their commitment to kindness – both to the environment and others. Not only does Qanzal use eco-friendly production methods and sustainably sourced materials, she makes a point of employing an all-female team. We can’t wait to see what she does next with her eponymous, top Saudi fashion brand.
yasminaq.com
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